La Maison de L'Immo celebrates its anniversary: 1 year already!
A year ago, La Maison de l'Immo opened its doors. A project born of the desire ofAnne Gobel-VernetHer founder's vision was to create an estate agency in her own image and in line with her values: trust, energy, personalised support and a high level of professionalism. 1 year is a good time to take stock and look back at what has been achieved. It's also a time to look to the future, and everything we want to achieve. Anne takes a look back at this adventure, which has only just begun.
"Although the agency opened its doors on 30 September 2019, it took just over 9 months of preparation to get to this point. Setting up the company, taking care of all the administrative formalities, finding premises, carrying out the work, creating the tools and work processes, recruiting an assistant, finding a name and having a logo designed... Everything had to be created, and it was as exciting as it was time-consuming. And finally, on 30 September, the agency officially opened.
At the outset, I embarked on this adventure with Catherine, with the aim of satisfying my customers as best I could in a relationship based on trust. The business got off the ground quickly, thanks to a number of repeat customers. The team grew from 2 to 3, with the arrival of Régine Vuarand, an experienced property adviser. Then, on returning from a period of confinement, the team grew again, with Delphine Pépinwho cut her teeth in sales before becoming a consultant with La Maison de l'Immo.
To help the agency make a place for itself in the hearts of the people of Thonon, we used a wide range of communication tools: posters, an opening cocktail party, local press, website and social networks... With the help of our communication partner "Les SimonesWe did everything we could to make ourselves known, create our brand and present ourselves as a valuable player in the Thonon property market. Word of mouth took over, regularly leading to customers pushing open the agency's door.
And even if the period of confinement linked to the Covid-19 was complicated, our customers retained their full confidence in our team, a confidence that was immediately renewed once the containment measures were relaxed. We were able to adapt, create new tools and work remotely so that we could continue to monitor our files despite the period. This was a real plus for our customers, who were a little bewildered by the sudden halt to their property project, sometimes just before the final signature.
Today, looking back on what we've achieved, we feel very proud. We work professionally in a pleasant, serene atmosphere, and I think our customers feel that when they walk through the door. They feel a certain affinity with us. We work with them on the basis of trust, which was my primary objective when I set up this agency. I want to continue to develop this relationship of trust, and to provide more advice, to develop more content for our customers and future customers, to help them see the market clearly, to give them the right advice for their investments... work that we are in the process of putting in place.
And what about tomorrow? Tomorrow is already autumn, with questions about market trends and prices. I think that if the market slows down, we'll be back to the more traditional sales times of between 3 and 6 months that we experienced a few years ago. With certainly more properties in stock.
For us, the focus in 2021 will be on consolidating what we have already achieved. Developing new tools and our reputation; growing the team with new recruits and making more and more customers proud of their property sale or purchase.
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